76 & born x raised

DIRECTOR : Alex (2TONE)‍ AD : Noah Conner ‍ CW : Diego Bravo

As someone who grew up in Los Angeles, this project was deeply personal. Partnering with Born x Raised, a brand I've long admired, alongside 76, a fixture of LA streets and neighborhoods for generations, made this collaboration especially meaningful. Together, we celebrated the role 76 has always played in the city's culture through a campaign featuring a hero film, a co-branded antenna ball, and a collection of assets honoring the communities that make Los Angeles unique.